Business competition is moving from physical to a virtual platform. As a 21st century entrepreneur, selling online is not an exception. If you want to have the upper hand over your opponents, setting up an online store is one of the effective strategies. However, the need for a business to go online has inspired an evolvement of a vast number of e-commerce platforms.
With these massive e-commerce platforms, it can be a hard task to choose a platform that suits your needs, features and business goals. This article provides you with a comparative analysis of the four top e-commerce platforms available. Namely: Shopify, BigCommerce, Big Cartel, and Magneto.
Doubtlessly, Shopify is the leading online selling platform to date. Shopify came into existence in 2006. In particular, Shopify is cloud-based software that enables small and medium enterprises to combine multiple sales channels such as social media, mobile apps, and website among others. As at May 2017, Shopify has more than 400,000 subscribers. The number is still growing each day.
With these facts, you may like to know about the drives that are attracting subscribers to Shopify. Firstly, the platform offers more than 1000 theme templates that you can use for your online store. Also, Shopify offers you more than 1500 apps and plugins that you can use to enhance the functionalities of your store. Essentially, it has 24/7 support through live chat and tutorials.
As well, you can combine your store with Facebook and other social media accounts and sell directly. As such, it is you can use Shopify even without a website. However, the setback of Shopify is that it charges transaction fees for payment through other methods over the usual fees through Shopify payment. Also, it is expensive compared to other platforms as most of its features and plugins are not free.