While choosing a product to sell online, a retailer must keep a few things in mind. The key factor behind selling products online is to make the right choice. However there are so many products available making it harder to choose what is the best one to sell. The following factors should be kept in mind while choosing what product to sell.
It is important to choose a product that people need. Identify products that people need, these would be those products that don’t run out in the market as it is a necessity for many people. However choosing a product that is necessity would mean more competition for the seller. Choose products that have a global appeal to people. Through e-commerce platforms sellers can reach out to people all over the world without any limitations. If sellers get their marketing strategies right, they can provide people with the correct product.
Sellers should choose to sell products that they are passionate about. If they love someone and decide to sell that product they will be able to promote and advertise that product in a better way. Retailers will find it easier to sell and market products that they are passionate about, for instance if they are into health and fitness they can sell products related to it.
Products made by the seller themselves can also be sold, as it would be quite beneficial and profitable to them for example books or videos. Other products that are manufactured use up a lot of other material and factors of production making it more expensive. Products that are manufactured should be unique and not common so that people would want to buy it and so that there is less competition in the market.
If sellers decide to choose an e-commerce platform where the available content would attract people to come back, then they could consider making a members only area where exclusive content is provided only for members. This option would work if the seller has a product on sale that is not available openly in the market and a product that the members are willing to buy. An example of this could be investment advice or any piece of information that members will not discuss openly as it may hurt themselves in some way if they did, thus discussing it on a more secretive platform.
— Vahag Aydinyan (@idinian) 17 de junio de 2017